Prepared for Ace Industrial Supply

An outbound calling platform built for 800,000 calls a month.

A custom outbound system you own and operate, built around your compliance requirements, call volume, and data. No long-term contracts, no vendor lock-in, and the calling intelligence that off-the-shelf platforms do not provide.

Prepared by Monmac LLC  ·  Confidential  ·  Valid 30 days

The Problem

The cost of the current setup.

The points above come from your discovery calls and the compliance requirements you provided.

One platform for the floor, with the complex work handled underneath.

Agents and managers work in a single application. Underneath it run the capabilities the current setup lacks: a compliance engine that checks every call before it is placed, a calling layer under your control, and an intelligence layer that determines who to call and when, drawn from your own data. Commodity components are sourced at cost on a monthly basis. The components that represent your competitive edge are owned outright.

How it fits together
Your agents and managers One custom application the single screen your whole floor works in Compliance engine Checks every call before it is placed Fails closed Calling layer SIP trunking, campaigns, recording, many numbers You control it Intelligence layer Who to call and when, scoring and timing Your edge, you own it Your data: CRM, ERP, and every call you have ever made Compliant outbound calls leave the calling layer only after the compliance engine clears them
The floor works in one screen. The compliance, calling, and intelligence layers run underneath, each reading from your own data. You own the layers that represent your edge and rent the commodity components monthly.

What changes

TodayWith the platform
Connected calls / month~100,000, near the ceilingBuilt for the 800K to 1M target
Who gets calledDecided manuallyScored, timed, and queued automatically
Compliance checkA daily scrub against a listEvery call, before it is placed
An outageTakes the floor offlineFailover keeps calling running
Monthly spend~$15,000~$24,000 all in, plus a one-time build you own
Business value

The business case

  • It supports the 8-to-10x volume increase on a single platform, with no rebuild.
  • A single call to a number that should have been scrubbed can cost thousands of dollars. Preventing that on every call can offset a month of platform cost with one avoided violation.
  • The platform is owned outright, rather than licensed per seat on an annual contract.
Technical basis

The technical case

  • Every call is checked before it is placed and fails closed: if a number cannot be verified, the call is not dialed.
  • The platform is proven at full target scale before any live agent moves, so the floor is not put at risk on day one.
  • You own and can harden the code, running on infrastructure designed to survive the type of outage that previously took the floor offline.

Your exact payback is modeled in Discovery. With your close rate and average order value, the analysis identifies the month in which the added spend is recovered. On conservative assumptions, recovery occurs in months rather than years, because the platform is what makes the volume target reachable at all.

The current setup has already gone offline once, and each month on it carries the same compliance exposure and volume ceiling. The build begins returning that value the day the first agents go live.

Working software
~3 months
Live pilot
~6 months
You own
Code & data
Contracts
Month to month

Roadmap

Gated phases, each approved before it begins.

Working software ~3 mo Live pilot ~6 mo Full deploy ~1 yr Discovery Build Validation Pilot & Rollout Managed → 2 to 3 wks ~3 months ~1 month ~3 months ongoing
Phase 1
2 to 3 weeks

Discovery & Planning

The full build is approved before any development begins. Within a few weeks, a signed design document defines every feature, screen, and rule. Day-to-day operations are unaffected.

The full plan is set before any build commitment
Phase 2
~3 months

The Build

The platform takes working form. Every component is reviewed by an engineer, as mission-critical calling software is not shipped on trust. The current operation runs untouched throughout.

Working software in about three months
Phase 3
~1 month

Validation

Before any live agent moves, the platform is proven at full target scale and its compliance is demonstrated end to end. If it cannot be proven, it does not advance.

Certified at full scale before go-live
Phase 4
~3 months

Pilot & Rollout

Agents move to the new platform in small waves, in English and Spanish, with same-day fallback to the current system at every step. Calling continues without interruption.

Zero downtime migration across all locations
Phase 5
ongoing

Managed Service

The platform is monitored daily, so issues are identified before they reach the floor. Support is available on a defined response window, and the system continues to improve as volume grows.

Issues caught before they become outages
No commitment to the full build is required to validate the first phase. Each phase is approved before it begins, and the engagement can stop after any phase with nothing further owed. Working software arrives in about three months, a live pilot by about six, and full deployment within roughly one year, paced by you and the Mexico branch.

Scope

What is included, and what remains yours.

Included

  • The agent and manager application the floor works in
  • The compliance engine, checking every call before it is placed
  • The calling and campaign layer
  • The intelligence layer, by the tier selected below
  • Migration in waves, with same-day fallback
  • Training for agents and IT staff, in English and Spanish
  • Written manuals, runbooks, and ongoing managed service

Deliberately not included

  • The ERP is not replaced. The platform reads from it, and you retain it.
  • Go High Level and Game Force are not removed. They can remain as a backend that managers reach through the new application.
  • No multi-year carrier contract is required. Outside calling remains month to month.
  • Day-to-day operations are untouched during Discovery and the Build.
You own everything, in writing. The software, data, and configuration are assigned to you by contract, with full export rights. The platform runs on infrastructure you control, and every line can be inspected and hardened. There is no lock-in.

Investment

A one-time build, then a smaller monthly cost.

An enterprise contact center license such as Twilio Flex runs about $150 per agent each month plus usage, on an annual contract. A fully managed IT provider runs $150 to $250 per user each month. This engagement follows neither model: a one-time build you own outright, then a flat managed service with calling passed through at cost.

The build: three options

A single nine-month build, priced by how much of the platform is delivered up front. Build the full requirements document at once, or begin with the compliance and calling foundation and add the intelligence layers when ready.

Enterprise
from $295,000
One-time  ·  the full requirements build
  • Everything in Professional
  • Credit and risk scoring pulled from your ERP
  • Full prediction engine, continuously updated as new calls land
  • Live agent copilot during calls
  • Full data warehouse and advanced analytics
  • Priority service on a short response window
  • Resilience and failover so an outage never takes your floor down
Professional
from $265,000
One-time  ·  adds the intelligence layer
  • Everything in Core
  • Predictive call timing on your historical data
  • Automated campaign creation and triggers
  • Lead scoring on engagement and purchase history
  • The application as the primary interface for the whole floor
  • Business analytics dashboards
  • Credit and risk scoring from your ERP
  • Continuously updated predictor and live copilot
Core
from $225,000
One-time  ·  the compliance and calling foundation
  • Compliance engine: every call checked before it is placed, fails closed
  • Calling layer: multi campaign, dispositions, multiple numbers per agent, recording
  • A custom agent and manager application
  • Call and outcome data in the cloud
  • Two way integration with your current CRM
  • Predictive call timing
  • Lead and credit scoring
  • Prediction engine, warehouse, live copilot

What each phase costs

The build runs in four phases, invoiced by phase rather than up front. Each phase is billed only after it is delivered and accepted. Discovery is the same first step regardless of tier. The tier selected then sets the scope of the Build, which is where the difference in the totals sits.

PhaseEnterpriseProfessionalCore
Discovery & Design2 to 3 weeks  ·  signed design document$25,000$25,000$25,000
Buildabout 3 months  ·  the platform gets built$190,000$165,000$130,000
Validationabout 1 month  ·  proven at your full volume$40,000$35,000$30,000
Pilot & Rolloutabout 3 months  ·  agents move over in waves$40,000$40,000$40,000
One-time total$295,000$265,000$225,000

Each figure is paid at its phase gate, only after that phase is delivered and accepted. Discovery is paid first and credits toward the build, and the engagement can stop after any phase with nothing further owed.

Payment is by phase gate, not up front. Hardware, if you choose to self host, is a separate one-time line below.

After go-live: the recurring cost

Once the build is delivered, the one-time cost is behind you. What continues is a flat managed service, with calling and cloud passed through at actual cost.

Platform managed service (monitoring, on call SLA, updates)$12,000 / mo
Telephony and cloud (Telnyx SIP and storage, billed at cost, no markup)~$60 / agent
All in, at your current headcount~$24,000 / mo

For comparison, a Twilio Flex seat runs about $150 per agent, and a managed IT provider $150 to $250 per user. Calling runs on wholesale trunking passed through untouched, and the managed service is a single flat fee rather than a per-seat charge to track.

Model your payback

The inputs below are your assumptions. Adjust the sliders and the figures update live. Your exact ramp and rates are modeled with you in Discovery.

Added connected calls / month200,000
Added contribution / month$180,000
The build pays for itself in1.7 months

Added contribution = added connected calls (versus your ~100,000 a month today) times close rate, times average order value, times your contribution margin after agent cost. Payback compares the one-time build against that added monthly contribution, after the roughly $9,000 increase in your monthly platform cost. It assumes steady-state volume; your real ramp and rates are set in Discovery.

Risk is capped at a single phase.

Each phase is approved before it starts, and the engagement can stop after any phase with nothing further owed. Discovery ends with a design document you keep, whether or not you continue. No live agent moves to the new platform until it is proven at full scale. Managed service and seat count scale up or down on 30 days notice. There is no year-long commitment required to validate the first phase.

Telephony and cloud are billed at wholesale cost with no per-seat markup. Managed service is a flat monthly fee, billed on the 1st.

Optional: on-premise hardware

The platform runs in the cloud, so none of this is required to go live. To own the calling servers or add on-site outage resilience, the hardware is built at parts cost, well below OEM pricing.

Self built call and recording servers (dual CPU; 3 to 4 units)~$10,000 to $25,000
The same rack bought from an OEM vendor~$120,000
Per site power backup and internet failover~$52,000 / site

About Monmac Labs

Who is building this.

Monmac Labs has brought custom dialing platforms online before. The team pairs production software and AI delivery with three decades of carrier-grade telephony and enterprise systems work, placing this build well within its existing experience.

The work calls for a specific combination: custom systems architecture, compliance-grade telephony, large-scale rollouts, zero-downtime migrations, and the project management to move 200 agents onto a new platform without disrupting the floor. This is established ground for the team.

Full team credentials and references available on request under NDA.

Terms & Next Steps

The terms, and how we begin.

PaymentA deposit starts the engagement, then payment is by milestone as each phase is delivered and accepted.
OwnershipThe software, data, and configuration are assigned to you by contract, with full export rights. No lock in.
Change requestsAnything outside the signed scope is handled by a written change order, agreed before that work begins.
CancellationStop after any phase during the build with nothing further owed. After go-live, managed service requires 30 days written notice to end, followed by a three-month transition so the floor is never left unsupported.
Confidentiality and dataMutual NDA. Your data remains yours, on infrastructure you control, used only for this engagement.
WarrantyEach phase is proven before it advances. Defects found after acceptance are fixed at no charge.

How we start

1

Sign the mutual NDA

This allows a detailed review of your systems and requirements, with full confidentiality on both sides.

2

Begin Discovery & Design

A two to three week engagement that ends with a signed design document. Operations are unaffected, and the document is yours either way.

3

Review, then choose the build

You review exactly what will be built and what it delivers, then decide whether to proceed and which tier fits.

The next step is Discovery.

The NDA can be ready this week, with Discovery opening immediately after. A single low-risk phase produces a plan you can act on, whether or not you build with us.

Start with the NDA
Monmac LLC  ·  Confidential proposal for Ace Industrial Supply  ·  This document outlines a proposed engagement and is not a binding offer. Final scope, deliverables, and investment are set in a mutually executed agreement.